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'I promise'
'I promise'
Our Seven Core Values
Our Seven Core Values
our seven core values and the #forceforgood promise unite us in faith and purpose, guiding how we act, serve, and grow together.
our seven core values and the #forceforgood promise unite us in faith and purpose, guiding how we act, serve, and grow together.
trust In God

rely on God's wisdom and leave the results to him.
trust In God

rely on God's wisdom and leave the results to him.
intention

align yourself before you take action.
intention

align yourself before you take action.
sincerity

let your heart be your source.
sincerity

let your heart be your source.
selfessness

step outside the spotlight to let the Truth shine.
selfessness

step outside the spotlight to let the Truth shine.
good character

embody your inner beauty.
good character

embody your inner beauty.
belonging

move from "I" to "We"
belonging

move from "I" to "We"
gratitude

see every moment as a gift.
gratitude

see every moment as a gift.
trust In God

rely on God's wisdom and leave the results to him.
intention

align yourself before you take action.
sincerity

let your heart be your source.
good character

embody your inner beauty.
selfessness

step outside the spotlight to let the Truth shine.
belonging

move from "I" to "We"
gratitude

see every moment as a gift.
Why Join
Why Join
explore our exclusive community
explore our exclusive community
meet purpose-driven leaders
Meet values-aligned builders, investors, and thinkers shaping meaningful ventures.
meet purpose-driven leaders
Meet values-aligned builders, investors, and thinkers shaping meaningful ventures.
meet purpose-driven leaders
Meet values-aligned builders, investors, and thinkers shaping meaningful ventures.
learn about halal growth
Explore what it takes to build work that is halal, principled, and scalable.
learn about halal growth
Explore what it takes to build work that is halal, principled, and scalable.
learn about halal growth
Explore what it takes to build work that is halal, principled, and scalable.
help shape the community
Share feedback through community polls and help build a values-driven force for good.
help shape the community
Share feedback through community polls and help build a values-driven force for good.
help shape the community
Share feedback through community polls and help build a values-driven force for good.
Our Values in Action
Our Values in Action
independent efforts exist side by side, connected through shared continuity.

Tawakkul
Trust in God
تَوَكُّل
rely on God’s wisdom and leave the results to Him.
Reflection:
tawakkul is the bridge between diligent effort and inner peace.
while we are responsible for our actions, the outcome belongs to the Creator. It is the posture of a builder who works with excellence while keeping the heart unattached to the shape of the harvest.
by releasing the burden of absolute control, we make space for Divine wisdom to guide our path. this transforms anxiety into stillness and success into humility. the journey begins here: surrendering the end so we can begin with a clear heart.


Tawakkul
Trust in God
تَوَكُّل
rely on God’s wisdom and leave the results to Him.
Reflection:
tawakkul is the bridge between diligent effort and inner peace.
while we are responsible for our actions, the outcome belongs to the Creator. It is the posture of a builder who works with excellence while keeping the heart unattached to the shape of the harvest.
by releasing the burden of absolute control, we make space for Divine wisdom to guide our path. this transforms anxiety into stillness and success into humility. the journey begins here: surrendering the end so we can begin with a clear heart.


Tawakkul
Trust in God
تَوَكُّل
rely on God’s wisdom and leave the results to Him.
Reflection:
tawakkul is the bridge between diligent effort and inner peace.
while we are responsible for our actions, the outcome belongs to the Creator. It is the posture of a builder who works with excellence while keeping the heart unattached to the shape of the harvest.
by releasing the burden of absolute control, we make space for Divine wisdom to guide our path. this transforms anxiety into stillness and success into humility. the journey begins here: surrendering the end so we can begin with a clear heart.


Niyyah
Intention
نیّة
align your heart before you take action
Reflection:
once we surrender the outcome we must clarify the drive.
intention is the catalyst for spiritual growth, for actions are judged by the seeds planted in the heart rather than the fruits in the hands.
rectifying intention requires ongoing purification from self interest. by aligning our efforts with a Divine orientation, the 'why' of our labour outweighs the what of our achievement. a heart rightly aligned is never truly unsuccessful.


Niyyah
Intention
نیّة
align your heart before you take action
Reflection:
once we surrender the outcome we must clarify the drive.
intention is the catalyst for spiritual growth, for actions are judged by the seeds planted in the heart rather than the fruits in the hands.
rectifying intention requires ongoing purification from self interest. by aligning our efforts with a Divine orientation, the 'why' of our labour outweighs the what of our achievement. a heart rightly aligned is never truly unsuccessful.


Niyyah
Intention
نیّة
align your heart before you take action
Reflection:
once we surrender the outcome we must clarify the drive.
intention is the catalyst for spiritual growth, for actions are judged by the seeds planted in the heart rather than the fruits in the hands.
rectifying intention requires ongoing purification from self interest. by aligning our efforts with a Divine orientation, the 'why' of our labour outweighs the what of our achievement. a heart rightly aligned is never truly unsuccessful.


Ikhlas
Sincerity
إِخْلَاص
let your heart be your source.
Reflection:
sincerity is the art of becoming transparent, where the internal reality of the soul mirrors external action.
it is the discipline of purifying deeds from the desire for praise. when we build with sincerity, we remove the masks of performance and offer our work humbly to the Divine alone.
true freedom is found in anonymity, knowing the most enduring legacies are built in the shade of humility.


Ikhlas
Sincerity
إِخْلَاص
let your heart be your source.
Reflection:
sincerity is the art of becoming transparent, where the internal reality of the soul mirrors external action.
it is the discipline of purifying deeds from the desire for praise. when we build with sincerity, we remove the masks of performance and offer our work humbly to the Divine alone.
true freedom is found in anonymity, knowing the most enduring legacies are built in the shade of humility.


Ikhlas
Sincerity
إِخْلَاص
let your heart be your source.
Reflection:
sincerity is the art of becoming transparent, where the internal reality of the soul mirrors external action.
it is the discipline of purifying deeds from the desire for praise. when we build with sincerity, we remove the masks of performance and offer our work humbly to the Divine alone.
true freedom is found in anonymity, knowing the most enduring legacies are built in the shade of humility.


Ithar
Selflessness
إِيثَار
step outside the spotlight to let the Truth shine.
Reflection:
selflessness is the noble art of preferring others over oneself, even in need.
it silences the ego’s demand for recognition and shifts focus from personal gain to collective elevation.
when service becomes a gift rather than a transaction, the heart becomes a vessel for grace. true fulfillment is found not in what we accumulate, but in what we offer without expectation.


Ithar
Selflessness
إِيثَار
step outside the spotlight to let the Truth shine.
Reflection:
selflessness is the noble art of preferring others over oneself, even in need.
it silences the ego’s demand for recognition and shifts focus from personal gain to collective elevation.
when service becomes a gift rather than a transaction, the heart becomes a vessel for grace. true fulfillment is found not in what we accumulate, but in what we offer without expectation.


Ithar
Selflessness
إِيثَار
step outside the spotlight to let the Truth shine.
Reflection:
selflessness is the noble art of preferring others over oneself, even in need.
it silences the ego’s demand for recognition and shifts focus from personal gain to collective elevation.
when service becomes a gift rather than a transaction, the heart becomes a vessel for grace. true fulfillment is found not in what we accumulate, but in what we offer without expectation.


Akhlaq
Good Character
أَخْلَاق
embody your inner beauty.
Reflection:
when sincerity takes root, it blossoms outwardly as good character.
akhlaq is not mere etiquette; it is a refined state of the heart that naturally produces beautiful conduct.
it is choosing integrity when no one is watching and kindness when nothing can be gained in return. true character ensures our legacy is defined not only by what we build, but by how we treat others while building it.


Akhlaq
Good Character
أَخْلَاق
embody your inner beauty.
Reflection:
when sincerity takes root, it blossoms outwardly as good character.
akhlaq is not mere etiquette; it is a refined state of the heart that naturally produces beautiful conduct.
it is choosing integrity when no one is watching and kindness when nothing can be gained in return. true character ensures our legacy is defined not only by what we build, but by how we treat others while building it.


Akhlaq
Good Character
أَخْلَاق
embody your inner beauty.
Reflection:
when sincerity takes root, it blossoms outwardly as good character.
akhlaq is not mere etiquette; it is a refined state of the heart that naturally produces beautiful conduct.
it is choosing integrity when no one is watching and kindness when nothing can be gained in return. true character ensures our legacy is defined not only by what we build, but by how we treat others while building it.


Al-Shakhs al-Ma‘nawi
Belonging.
الشَّخْصُ الْمَعْنَوِيّ
move from “I” to “We”.
Reflection:
individual selflessness weaves the fabric of belonging.
this is the realization of our interconnectedness, where the individual soul finds its home within the collective heart.
belonging is a sacred covenant to protect the dignity of others and cultivate a sanctuary where every person is valued as a reflection of Divine creation.


Al-Shakhs al-Ma‘nawi
Belonging.
الشَّخْصُ الْمَعْنَوِيّ
move from “I” to “We”.
Reflection:
individual selflessness weaves the fabric of belonging.
this is the realization of our interconnectedness, where the individual soul finds its home within the collective heart.
belonging is a sacred covenant to protect the dignity of others and cultivate a sanctuary where every person is valued as a reflection of Divine creation.


Al-Shakhs al-Ma‘nawi
Belonging.
الشَّخْصُ الْمَعْنَوِيّ
move from “I” to “We”.
Reflection:
individual selflessness weaves the fabric of belonging.
this is the realization of our interconnectedness, where the individual soul finds its home within the collective heart.
belonging is a sacred covenant to protect the dignity of others and cultivate a sanctuary where every person is valued as a reflection of Divine creation.


Shukr
Gratitude
شُكْر
see every moment as a gift.
Reflection:
gratitude is the seal that brings us back to the beginning.
shukr is not merely thankfulness, but a way of being that recognizes every challenge and blessing as a gift. when we anchor ourselves in gratitude, pride dissolves and humility grows.
by honoring the Giver behind every gift, we realize we are not in control and are invited once again to surrender and return to trust in God.


Shukr
Gratitude
شُكْر
see every moment as a gift.
Reflection:
gratitude is the seal that brings us back to the beginning.
shukr is not merely thankfulness, but a way of being that recognizes every challenge and blessing as a gift. when we anchor ourselves in gratitude, pride dissolves and humility grows.
by honoring the Giver behind every gift, we realize we are not in control and are invited once again to surrender and return to trust in God.


Shukr
Gratitude
شُكْر
see every moment as a gift.
Reflection:
gratitude is the seal that brings us back to the beginning.
shukr is not merely thankfulness, but a way of being that recognizes every challenge and blessing as a gift. when we anchor ourselves in gratitude, pride dissolves and humility grows.
by honoring the Giver behind every gift, we realize we are not in control and are invited once again to surrender and return to trust in God.

FAQ
FAQ
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Your Questions. Answered.
Contact us if you have any other questions.
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